Niche marketing – Part 2 – It’s all about the client
“Cause we are the champions – of the world.” Sadly that’s not our national anthem following the 2011 rugby world cup, but like the legendary Queen, it’s what your clients should be singing. Especially those who make up your niche market.
(By the way, if you missed the first part of this series, Niche Marketing – Part 1 – Getting ready, click here.)
In this article we focus on the crux of your niche market – the client.
I once had a staff member who applied for leave so that he could lead a group of international botanists on a study trip in the Karoo. At the time, I didn’t know he could tell the difference between a vygie and a fig tree. Or that he was on first name terms with my cousin, a well know cultivator of exotic succulents.
Creating a “win- win” situation between work life and kids is hard work, yet rewarding when it all works out as planned.This same concept should be applied when thinking about the client relationships within the practice. Continue reading
Niche marketing – Part 1 – Getting ready
“I want it all, I want it all, I want it all, and I want it now.” These are the lyrics from a well-known song by Queen and not the demanding whine of your teenager. Come to think of it, you may have heard the phrase around the office.
Point is, as you keep telling your children, you cannot have it all – no matter who you are. But you can have a large chunk of it.
If you can read me like a book, you’re doing well but you should have done your reading before our meeting. The more you know about your client, the easier it is to establish rapport, obtain facts and get to grip with the real issues of providing advice.
We all have a perception of how we come across to various people in our daily interactions.But we may not have the right impression. We might see ourselves differently to the way our clients or visitors see (or hear) us. And that could be making a difference to our business. Continue reading
Is your new employee the right person for the job? And what are your options if he/she isn’t? The jury is out on some of the more stringent aspects of labour legislation, especially around hiring and firing staff. However, using a probation period to assess the employee’s performance, ability and suitability for the job prior to a permanent appointment does provide a measure of leeway for the employer.
“My word is my bond.” Ever heard that expression. Of course you have. In our business, where honesty and integrity count for so much, it’s only to be expected that if I say something, you can expect it to be absolutely true and accurate. So how come we have so many disputes in our industry?
We’ve all experienced the light bulb moment. It’s that instant when a flash of brilliance bursts into your mind and you can shout “Eureka” or start a campaign to slay all the dragons in the whole world.
Then just as you’re getting started, the light goes out. Know what I mean?
Did you see the, Horrible Bosses? After years of being overworked, underpaid and harassed, three men decide that their lives would be much easier if their superiors weren’t around. In a chaotic and satirical sequence of events, the trio conspire to kill their bosses. Hmmm. The thought ever crossed your mind?